BLISS Protocol

Key Points

  • Weight stigma shows moderate to large negative associations with mental health (correlations of 0.35-0.40 with depression)
  • Shame and discrimination trigger stress responses that actually promote weight gain
  • About 52% of people with obesity have internalized weight bias, accepting negative stereotypes about themselves
  • Weight stigma leads to healthcare avoidance, worsening both physical and mental health
  • Compassionate, non-stigmatizing approaches are more effective than shame-based interventions

This is going to be a difficult article to write, and it might be difficult to read. But it’s one of the most important topics in this entire series.

Weight stigma is pervasive in our culture. It’s the discrimination, prejudice, and negative attitudes directed at people because of their weight. People with obesity experience it from strangers, coworkers, friends, family members, and tragically, from healthcare providers. They see it in media representations. They absorb it from cultural messages about weight and worth.

And here’s what makes this particularly cruel. The shame and stigma that are supposedly meant to motivate people to lose weight actually make obesity worse. They trigger biological and psychological responses that perpetuate weight gain. They worsen mental health. They prevent people from seeking the help they need.

I see the effects of weight stigma every single day in my practice. Patients come in carrying not just the physical burden of obesity but the emotional weight of years of shame, judgment, and discrimination. That shame often feels heavier than the physical weight itself.

Let me be absolutely clear about something upfront. Weight stigma is not helpful. It doesn’t work. It causes harm. And any approach to treating obesity and related mental health concerns must address stigma directly, not perpetuate it.

 

The Research on Weight Stigma and Mental Health

The data on this is clear and consistent. Weight stigma has significant negative associations with mental health outcomes.

Meta-analyses show pooled correlations of about 0.40 between weight-related self-stigma and depression. That’s a moderate to large association. Another comprehensive meta-analysis found an overall correlation of 0.35 between weight stigma and mental health, with this relationship getting stronger as BMI increases.

Think about what that means. The more someone weighs, the more stigma they typically experience, and the stronger the negative impact on mental health. It’s not just that people with obesity have higher rates of depression for biological reasons. The social experience of living with obesity in a culture that stigmatizes weight is itself a major contributor to psychological distress.

The consequences go beyond depression. Weight stigma is associated with anxiety, body image dissatisfaction, decreased self-esteem, eating disorders, reduced quality of life, and social isolation. The psychological toll is substantial and well-documented.

 

Internalized Weight Bias: When You Accept the Stigma

Perhaps the most damaging form of weight stigma is when people internalize it. This is called internalized weight bias or IWB. It’s when you accept and believe the negative stereotypes about people with obesity and apply them to yourself.

Research shows that approximately 52% of people with obesity strongly endorse statements related to internalized weight bias. More than half. They believe they are lazy, lack willpower, are less attractive, or are somehow morally inferior because of their weight.

This isn’t evenly distributed across all groups. Internalized weight bias is higher among people with lower education and income levels. The very people who often face the most barriers to weight management are the most likely to blame themselves for their weight.

Internalized weight bias is strongly associated with disordered eating, depression, poor mental health outcomes, and reduced quality of life. It’s also associated with worse treatment outcomes. People with high internalized weight bias are more likely to drop out of weight management programs and less likely to engage with obesity medicine specialists.

When someone believes they’re fundamentally flawed because of their weight, that belief becomes a barrier to getting help. Why would you seek treatment from a specialist if you believe you just need to try harder or have more willpower? Why would you believe treatment could help if you think the problem is your character rather than biology?

I’ve had patients tell me they delayed seeking help for years because they were ashamed. They felt they should be able to fix this themselves. They believed needing professional help was an admission of weakness or failure. The internalized stigma kept them suffering longer than necessary.

 

How Weight Stigma Actually Promotes Weight Gain

Here’s the cruel irony. The shame and stigma that are presumably meant to motivate weight loss actually trigger responses that make obesity worse. Let me walk through the mechanisms.

Stress hormones elevate. We talked extensively about stress in the last article. Weight stigma is a chronic stressor. Experiencing discrimination, anticipating judgment, dealing with internalized shame. All of this activates the stress response system.

That means elevated cortisol with all its effects on appetite, metabolism, and fat storage. The stress of stigma literally promotes the accumulation of visceral fat through hormonal pathways. Shame doesn’t motivate change. It creates the physiological conditions for weight gain.

Studies have found that perceived stress accounts for about 37% of the relationship between weight stigma and mental health symptoms. Stress is a major mediator of how stigma affects both psychological and physical health.

Emotional eating increases. When people experience weight stigma, particularly internalized stigma, rates of emotional eating and binge eating increase significantly. This makes sense. Food provides temporary comfort and distraction from painful emotions like shame and self-hatred.

The shame triggers emotional eating. The emotional eating may contribute to weight gain. The weight gain increases exposure to stigma and worsens internalized bias. More shame follows. The cycle perpetuates itself.

Research clearly shows that weight stigma is associated with increased binge eating and loss of control around food. These aren’t behaviors that help with weight management. They’re maladaptive coping responses to the distress of stigma.

Physical activity decreases. Many people with obesity avoid exercise because they fear judgment. They don’t want to be seen exercising in public. They worry about being laughed at or stared at. They’ve had previous experiences of mockery or discrimination in gyms or exercise settings.

So the stigma prevents them from engaging in a behavior that would actually help with both weight and mental health. The fear of judgment keeps them from the very activities that might improve the situation.

I’ve had patients describe not leaving their house to walk because they were afraid of comments from neighbors. Not joining exercise classes despite wanting to because they anticipated judgment. Avoiding gyms entirely because of past experiences of feeling stared at or receiving unsolicited advice.

Healthcare avoidance happens. This one is particularly concerning. People who have experienced weight stigma in healthcare settings often delay or avoid medical care. They skip appointments. They don’t seek help for new symptoms. They avoid preventive care.

Why? Because the experience of being weighed, lectured about weight, blamed for health problems, or dismissed by providers is so aversive that avoiding healthcare feels preferable.

The consequences are serious. Delayed diagnoses. Untreated health conditions. Preventable complications. The stigma in healthcare literally leads to worse health outcomes by preventing people from getting the care they need.

Studies show that healthcare avoidance due to weight stigma is associated with higher clinic attrition and lower engagement with obesity medicine specialists. The people who would most benefit from specialized obesity care are the least likely to engage with it because of anticipated or previous experiences of stigma.

Social isolation increases. Weight stigma often leads people to withdraw from social situations. They avoid gatherings where they might face judgment. They decline invitations. They stop participating in activities they used to enjoy.

Social isolation is itself a risk factor for both depression and obesity. Humans are social creatures. We need connection. When weight stigma drives people into isolation, it removes a crucial protective factor for mental health while simultaneously removing opportunities for physical activity and engagement that might help with weight.

 

The Particular Problem of Healthcare Stigma

I need to talk specifically about weight stigma in healthcare settings because it’s both common and particularly harmful.

Healthcare professionals, including physicians, nurses, and mental health providers, frequently exhibit both implicit and explicit weight bias. Studies document this repeatedly. Providers often hold negative stereotypes about patients with obesity. They may view them as lazy, lacking self-control, or noncompliant.

These biases affect the care patients receive. Providers may spend less time with patients who have obesity. They may be less likely to offer certain treatments or preventive interventions. They may attribute symptoms to weight without adequate workup, leading to missed diagnoses.

Patients perceive this. They describe feeling judged, dismissed, or disrespected in healthcare settings. They report that providers focus on weight to the exclusion of addressing the actual concern that brought them in. They feel their symptoms aren’t taken seriously because providers assume everything is weight-related.

The American Association of Clinical Endocrinology has explicitly addressed this issue, emphasizing that healthcare weight stigma is a serious problem that undermines treatment. Their consensus statement notes that addressing weight stigma in clinical settings is essential for effective obesity care.

Yet it continues. Patients tell me stories regularly. The doctor who sighed when they walked in. The nurse who made a comment about the size of the blood pressure cuff needed. The provider who lectured them about diet without asking what they actually eat. The specialist who refused to consider their symptoms might have a cause other than weight.

This creates a devastating situation. The people who most need medical care for obesity and related conditions are driven away from healthcare by the very system that’s supposed to help them.

 

Weight Stigma Affects Everyone, But Not Equally

While anyone with overweight or obesity can experience weight stigma, the burden isn’t distributed equally.

Women appear to experience more weight stigma than men in most contexts. The cultural pressure around appearance and body size is more intense for women. The judgment is harsher. The consequences for career, relationships, and social acceptance are often greater.

People with higher BMIs experience more frequent and more severe stigma. As weight increases, so does the intensity of discrimination and negative treatment.

People from lower socioeconomic backgrounds face compounding stigma. Weight stigma intersects with class-based stigma. They may have less access to environments where they’re protected from discrimination and fewer resources to address weight concerns.

The intersection of weight stigma with racism, ageism, and other forms of discrimination creates particularly harmful combinations of bias that affect health and wellbeing.

 

When Stigma Comes From Within: Family and Social Circles

Some of the most painful weight stigma comes from people close to us. Family members, friends, romantic partners. The comments may be framed as concern or helpfulness, but they still convey judgment and negative assumptions.

“Are you sure you want to eat that?” “Have you tried just eating less?” “I’m worried about your health.” These comments, even when well-intentioned, communicate that your weight is a problem that needs constant attention and that others are monitoring and judging your choices.

Unsolicited diet advice. Comments about appearance. Jokes about weight. All of this contributes to stigma and its harmful effects.

Children and adolescents with obesity face particular challenges. Bullying from peers. Comments from family members. Social exclusion. The stigma experienced in childhood and adolescence can have lasting effects on mental health and relationship with weight that persist into adulthood.

Parents sometimes perpetuate stigma while trying to help. Restricting food, commenting on a child’s eating or weight, or expressing disappointment about weight. These well-meaning efforts often backfire, increasing risk of eating disorders, worsening body image, and damaging the parent-child relationship.

 

The Systemic Factors We Don’t Talk About Enough

Here’s something that makes weight stigma even more unjust. We live in a food environment that’s essentially designed to promote obesity, yet we blame individuals for the predictable result.

Let me be really direct about this. The obesity epidemic didn’t happen because an entire generation suddenly lost willpower. It happened because of massive systemic changes in our food supply, agricultural policy, and regulatory environment over the past 50 years.

Subscribe to our newsletter to get updates!

    The government gave us bad dietary guidance. In the 1970s and 80s, the U.S. government promoted dietary guidelines that dramatically increased recommended carbohydrate intake while demonizing fat. The food pyramid put bread, cereal, rice, and pasta at the base, recommending 6 to 11 servings per day. We were told to avoid fat and replace it with carbohydrates.

    What happened? The food industry created thousands of “low-fat” products loaded with sugar and refined carbohydrates. People followed the guidance, eating more carbs and less fat. And obesity rates skyrocketed. The very guidelines meant to improve health contributed to the epidemic we’re now dealing with.

    These guidelines weren’t based on solid science. They were influenced by industrial interests and flawed research. But millions of people trusted them. They tried to do the right thing by following expert recommendations, and those recommendations contributed to weight gain.

    Food subsidies favor the wrong foods. The U.S. government subsidizes corn, soy, wheat, and rice. These subsidies make it cheap to produce high-fructose corn syrup, soybean oil, refined wheat flour, and other ingredients that form the basis of ultra-processed foods. Meanwhile, fruits and vegetables receive minimal subsidies.

    The result? A food environment where the cheapest, most accessible foods are the ones most likely to contribute to obesity and metabolic disease. Fresh produce is expensive. Fast food and processed foods are cheap. This isn’t an accident. It’s the direct result of agricultural policy.

    People with limited incomes face impossible choices. Feed your family on a tight budget with the affordable processed foods that are everywhere, or stretch your budget trying to buy fresh, whole foods that cost significantly more. Then we blame people for making the “choice” that their economic reality essentially forced.

    The food supply is filled with chemicals and additives that weren’t adequately tested. Our food contains thousands of additives, many of which were never properly tested for long-term effects on metabolism, appetite regulation, or health. The GRAS (Generally Recognized As Safe) designation allows substances to be added to food without rigorous safety testing.

    We’re exposed to endocrine-disrupting chemicals in food packaging and processing. Substances that interfere with hormones involved in appetite, metabolism, and fat storage. High-fructose corn syrup affects the body differently than natural sugars, potentially promoting fat storage and disrupting satiety signals.

    The food industry engineered products to be hyper-palatable, hitting the exact combination of sugar, salt, and fat that overrides natural satiety signals. These foods are literally designed to make you want to eat more. Then we blame people for lacking willpower when they can’t resist foods that were engineered to be irresistible.

    Ultra-processed foods dominate the food supply. Walk into any grocery store. The vast majority of products are ultra-processed foods. These foods are cheap, convenient, heavily marketed, and available everywhere. They’re in school cafeterias, hospital vending machines, and workplace break rooms.

    These foods are typically high in refined carbohydrates, added sugars, unhealthy fats, and sodium. They’re low in fiber, nutrients, and anything that promotes satiety. Studies show that when people eat ultra-processed foods, they consume more calories compared to eating whole foods, even when the foods are matched for macronutrients.

    We’ve created a food environment where the default, easiest option promotes obesity. Making healthy choices requires extra time, money, knowledge, and effort. We’ve made the healthy choice the hard choice, then blamed individuals for not choosing it.

    Food deserts and limited access. Many communities, particularly low-income communities and communities of color, have limited access to grocery stores with fresh produce and healthy options. They’re surrounded by convenience stores and fast food restaurants. The healthy foods we tell people they should eat literally aren’t available in their neighborhoods.

    Even when grocery stores are accessible, people working multiple jobs with limited time face real barriers. Fresh food requires preparation time that someone working two jobs while caring for kids may not have. Processed convenience foods fit their schedule constraints.

    Marketing targets children and vulnerable populations. The food industry spends billions marketing unhealthy foods, particularly to children. Kids are exposed to constant advertising for sugary cereals, candy, fast food, and snacks. They’re developing food preferences and eating patterns in an environment saturated with messaging promoting foods that contribute to obesity.

    Lower-income communities and communities of color are disproportionately targeted with marketing for unhealthy foods. The billboards, the ads, the promotions. This isn’t random. It’s strategic marketing to populations that food companies have identified as profitable targets.

    The regulatory failure. Government agencies that should protect public health have been heavily influenced by food industry lobbying. The FDA’s oversight of food additives is inadequate. Conflicts of interest affect dietary guideline committees. Industry-funded research shapes what we think we know about nutrition.

    Other countries have taken action. They’ve banned certain additives, implemented warning labels on unhealthy foods, restricted marketing to children, or imposed taxes on sugary drinks. The U.S. has done very little. The interests of food corporations have repeatedly taken precedence over public health.

     

    Why This Context Matters for Understanding Stigma

    When you understand these systemic factors, the unfairness of weight stigma becomes even more apparent. We’ve created an obesogenic environment through policy decisions, agricultural subsidies, inadequate regulation, and corporate interests. Then we stigmatize individuals for the predictable result.

    It’s like contaminating the water supply and then shaming people for getting sick. The problem isn’t individual choices. It’s a systematic failure to protect public health against powerful economic interests.

    People with obesity aren’t weak or lacking discipline. They’re navigating a food environment that’s working against them at every turn. The fact that anyone maintains a healthy weight in this environment is remarkable, not the default expectation.

    This is a social justice issue. The communities most affected by obesogenic environments, those with the least access to healthy food, the least time to prepare meals, and the most exposure to predatory marketing, are the same communities that face the most stigma. We’ve created the problem, concentrated it in vulnerable populations, and then blamed them for it.

    Understanding this doesn’t mean individual behavior doesn’t matter. People can take steps to improve their health within the constraints they face. But it means we need to stop acting like obesity is simply a personal responsibility issue. It’s primarily a systems issue that requires systems-level solutions.

    It also means that the shame and stigma directed at individuals with obesity is not just unhelpful. It’s actually unjust. It places moral blame on individuals for circumstances largely outside their control. It distracts from the systemic changes we actually need to address the obesity epidemic at a population level.

    When I work with patients, understanding these systemic factors is crucial. It helps people separate their worth from their weight. It challenges the internalized stigma that says their weight is entirely their fault. It provides a more accurate and compassionate understanding of why they’re struggling.

    Yes, we work on individual interventions. Diet, exercise, stress management, medication when appropriate. But we do it with full awareness that they’re working against powerful systemic forces. And we advocate for the policy changes that would make healthy choices easier for everyone.

     

    The Language We Use Matters

    Even the way we talk about obesity can perpetuate or reduce stigma. Research on this has led to recommendations about person-first language and respectful communication.

    Terms like “obese person” define someone by their weight. “Person with obesity” is preferred because it acknowledges that obesity is a condition the person has, not their entire identity.

    Words like “morbidly obese” are stigmatizing and should be avoided. They emphasize mortality and catastrophic outcomes in ways that increase shame without helping.

    Phrases that imply obesity is simply a choice or a matter of willpower perpetuate stigma. “They just need to eat less and move more.” “If they really wanted to lose weight, they would.” These statements ignore the complex biology of obesity and place blame on individuals.

    Healthcare providers are encouraged to ask patients what language they prefer. Some people use the word “fat” reclaimed in non-stigmatizing ways. Others prefer “person with obesity” or “person with higher weight.” Asking respects autonomy and avoids assumptions.

    The language matters because it shapes how we think about obesity, how people with obesity think about themselves, and how they’re treated by others.

     

    Adaptive Coping Can Buffer Against Stigma’s Effects

    While weight stigma is harmful, not everyone experiences the same degree of harm. Some people are more resilient to its effects. Research has identified factors that provide some protection.

    People who respond to stigma with adaptive coping strategies show weaker associations between stigma and adverse mental health outcomes. Adaptive coping includes things like cognitive reframing (challenging negative thoughts rather than accepting them), seeking social support, focusing on what you can control, and engaging in self-compassion.

    In contrast, maladaptive coping like avoidance, self-blame, or emotional eating is associated with worse outcomes. The coping strategy matters.

    Social support is particularly important. People with good social support from family and friends who don’t stigmatize them show better mental health outcomes despite experiencing weight stigma in other contexts. Poor social support is strongly associated with depression, anxiety, and loneliness in people experiencing weight stigma.

    This suggests that interventions targeting coping strategies and building supportive relationships could help buffer against some of stigma’s harmful effects. Not that stigma is okay or that people should just cope better with discrimination. But in a world where stigma exists, building resilience and support can help.

     

    What Actually Works: Compassionate, Non-Stigmatizing Approaches

    If shame and stigma don’t work, what does? The evidence points clearly toward compassionate, non-judgmental approaches that address obesity as a complex medical condition rather than a character flaw.

    Health at Every Size and weight-neutral approaches. These frameworks focus on health behaviors rather than weight as the primary outcome. They emphasize body acceptance, intuitive eating, and joyful movement. Research shows these approaches improve mental health and health behaviors even when weight doesn’t change significantly.

    Motivational interviewing. This approach respects autonomy, explores ambivalence without judgment, and supports self-efficacy. It’s been shown to be more effective than confrontational or advice-giving approaches for facilitating behavior change.

    Addressing internalized weight bias directly. Therapeutic approaches that help people challenge internalized stigma, develop self-compassion, and separate their worth from their weight can improve both mental health and treatment engagement.

    Creating stigma-free healthcare environments. This includes training for providers on weight bias, appropriate equipment for all body sizes, respectful communication, and focusing on health rather than weight as the primary goal. Patients who feel respected and supported are more likely to engage with care.

    Comprehensive treatment that addresses biological factors. When people understand that obesity has strong genetic, metabolic, and neurobiological components, it reduces self-blame. Recognizing obesity as a medical condition worthy of medical treatment, not a moral failing, changes the frame entirely.

    The approaches that actually help are the ones that treat people with dignity and respect, acknowledge the complexity of obesity, and address underlying factors rather than simply demanding behavior change through shame.

     

    Why This Matters for Treatment

    In my practice, addressing weight stigma is essential for effective treatment of both obesity and related mental health concerns. I can’t help someone if they’re too ashamed to be honest with me. I can’t provide effective care if internalized stigma is preventing them from believing treatment can help.

    Creating a non-stigmatizing environment is foundational. That means respectful language, appropriate equipment, no unsolicited weight talk, and genuine curiosity about the person’s experience rather than assumptions. It means acknowledging the harm that previous experiences of stigma have caused and actively working to provide a different experience.

    It also means helping patients work through internalized weight bias when it’s present. Therapy that addresses shame, builds self-compassion, and challenges negative beliefs about weight and worth can be transformative. Many patients have never been in a space where they could talk about weight without judgment. Just having that space begins to shift things.

    Treatment planning has to account for the real barriers that stigma creates. If someone avoids exercise due to fear of judgment, we need to address that fear and find movement options that feel safe. If healthcare avoidance is an issue, we need to work on that before it prevents them from getting needed care.

    The compassionate, integrated approach to metabolic psychiatry that I practice is built on these principles. Understanding obesity as a complex medical condition. Treating people with respect and dignity. Addressing both biological and psychological factors. Creating an environment where healing is actually possible.

    In the next article, we’ll shift to talking about solutions. We’ll explore integrated treatment approaches that address both obesity and depression simultaneously, with a focus on what the research shows actually works.

     

    References

    1. Alimoradi Z, Golboni F, Griffiths MD, et al. Weight-Related Stigma and Psychological Distress: A Systematic Review and Meta-Analysis. Clinical Nutrition. 2020;39(7):2001-2013.
    2. Emmer C, Bosnjak M, Mata J. The Association Between Weight Stigma and Mental Health: A Meta-Analysis. Obesity Reviews. 2020;21(1):e12935.
    3. Wu YK, Berry DC. Impact of Weight Stigma on Physiological and Psychological Health Outcomes for Overweight and Obese Adults: A Systematic Review. Journal of Advanced Nursing. 2018;74(5):1030-1042.
    4. Puhl RM, Himmelstein MS, Pearl RL. Weight Stigma as a Psychosocial Contributor to Obesity. The American Psychologist. 2020 Feb-Mar;75(2):274-289.
    5. Nadolsky K, Addison B, Agarwal M, et al. American Association of Clinical Endocrinology Consensus Statement: Addressing Stigma and Bias in the Diagnosis and Management of Patients With Obesity/Adiposity-Based Chronic Disease and Assessing Bias and Stigmatization as Determinants of Disease Severity. Endocrine Practice. 2023;29(6):417-427.
    6. Figueroa DG, Murley WD, Parker JE, Hunger JM, Tomiyama AJ. Weight Stigma and Mental Health Symptoms: Mediation by Perceived Stress. Frontiers in Psychiatry. 2025;16:1587105.
    7. Gerend MA, Lu AW, Teets EL. Weight Stigma and Mental Health in a Racially and Ethnically Diverse Sample of US Adults. Frontiers in Psychiatry. 2025;16:1593145.
    8. Timkova V, Mikula P, Nagyova I. Psychosocial Distress in People With Overweight and Obesity: The Role of Weight Stigma and Social Support. Frontiers in Psychology. 2024;15:1474844.
    9. Steptoe A, Frank P. Obesity and Psychological Distress. Philosophical Transactions of the Royal Society of London. Series B, Biological Sciences. 2023;378(1888):20220225.
    10. Pont SJ, Puhl R, Cook SR, Slusser W. Stigma Experienced by Children and Adolescents With Obesity. Pediatrics. 2017;140(6):e20173034.
    11. Albury C, Strain WD, Brocq SL, et al. The Importance of Language in Engagement Between Health-Care Professionals and People Living With Obesity: A Joint Consensus Statement. The Lancet. Diabetes & Endocrinology. 2020;8(5):447-455.

    Leave a Reply

    Your email address will not be published. Required fields are marked *